Priority Gold at a Glance
Priority Gold is a precious metals dealer that sells gold and silver for IRAs and cash purchases. Its website lists headquarters at 5005 LBJ Freeway in Dallas, Texas, with an office in the Los Angeles area. It features investor and author Robert Kiyosaki as an endorser and describes itself as a partner of the Texas Rangers. Here's what independent reviews and the company report:
| Headquarters | Dallas, Texas (company site) |
|---|---|
| Founded | Reported inconsistently (2001 and 2015 both appear in sources) |
| Reported minimum | $10,000 for an IRA; $5,000 for cash purchases (Retirement Living) |
| Reported fees | About $50 setup and $125/yr custodian; ~$100/yr storage; first-year fees covered at $50,000+ (LendEDU) |
| Promotions | "Up to $15,000 in free silver" (company site) |
| Metals | Gold and silver; also pre-1933 and collectible coins (not IRA-eligible) |
| Reported custodians | Equity Trust or STRATA Trust |
| Reported storage | Delaware Depository, IDS Texas |
| Ratings | BBB A+ reported by reviewers; Trustpilot 4.9 from 364 reviews |
| Regulatory actions | None found in the sources we checked |
Sources: Priority Gold website, Retirement Living, LendEDU, Benzinga, Trustpilot. Reviewers disagree on several details; confirm directly with the company.
What We Like
- A relatively low reported IRA minimum of $10,000.
- Strong review-site ratings, including Trustpilot 4.9.
- Reported fee coverage for the first year on larger accounts.
- No regulatory actions found in our searches.
What to Watch
Free Silver Offers
Priority Gold advertises up to $15,000 in free silver. Bonus metal isn't free if it's paid for through higher prices on what you buy. Ask for a written quote showing each product's price and the spot price, and compare the total ounces you'd receive with a quote from a company that doesn't offer bonuses. See free silver promotions explained.
Prices Aren't Published
Reviewers note Priority Gold doesn't post product prices online, so you'll need a written quote to compare.
Collectible and Pre-1933 Coins
These usually carry much higher premiums than bullion and aren't IRA-eligible. See bullion vs numismatic coins.
Selling Costs
Reviewers report a shipping or processing fee of up to $40 when selling, and a consignment fee of 15% to 18% on some products. Ask how buyback prices are set before you buy.
Inconsistent Company Details
Sources disagree on the founding year and on the Inc. 5000 ranking, and the company doesn't name its leadership publicly. Ask who you're dealing with.
Priority Gold vs Our Top Picks
| Augusta Precious Metals | Noble Gold | Priority Gold | |
|---|---|---|---|
| Reported minimum | $50,000 | $20,000 | $10,000 |
| Fees | ~$225/yr reported; zero fees up to 10 years (qualifying) | $80 + $275/yr published | ~$225/yr reported |
| Bonus metal offers | No; warns against them | Periodic | Up to $15,000 free silver |
| Metals | Gold, silver | All four | Gold, silver (others disputed) |
| Leadership named | Isaac Nuriani, founder and CEO | Collin Plume, founder and CEO | Not published |
| Fees published by company | Partly | Yes | No |
Our Verdict
Priority Gold reports strong ratings and a low entry point, but its bonus-silver marketing, unpublished prices, and inconsistent company details mean you should compare quotes carefully. If you have $50,000 or more, we'd start with Augusta Precious Metals, which doesn't use bonus offers. Under $50,000, Noble Gold publishes its fees and offers all four metals.
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Frequently Asked Questions
Is Priority Gold Legit?
It's an operating dealer with strong review-site ratings and no regulatory actions found in the sources we checked. Verify its details directly.
What Is Priority Gold's Minimum?
Reviewers report $10,000 for an IRA and $5,000 for cash purchases.
Is Priority Gold's Free Silver Really Free?
Compare total ounces and per-coin prices with a quote that has no bonus. Bonuses are often offset by higher prices.
What Are Priority Gold Alternatives?
Augusta Precious Metals and Noble Gold are our top two. See best gold IRA companies.
Compare Before You Choose
Our #1 pick's free kit explains how to compare gold IRA quotes.
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